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WPP’s Australian bosses should worry about their own performance, says Sorrell
WPP founder Sir Martin Sorrell has swung back at a suggestion from two of his most senior former Australian executives that he is guilty of hypocrisy in attacking the running of the organisation since...
View ArticleNine cruises to weekly win thanks to State of Origin, Ninja and The Voice
A hat trick of hits for Nine has taken the network to an easy weekly ratings win. Wednesday night’s State of Origin decider brought in an average metro audience of just over 2m for Nine, while The...
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Kieran Gilbert to host Fox Sports Rugby World Cup coverage
Sky News chief political reporter Kieran Gilbert is to front sister network Fox Sports’ coverage of the Rugby World Cup in Japan. The tournament runs from September 20 until November 2 and Gilbert will...
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Most adults have never heard of TikTok. That’s by design
TikTok is one of the fastest growing social media platforms on the planet, with more than 500 million active users. Only YouTube, Facebook and Instagram boast more. TikTok allows users to create short...
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We don’t do impulse buying, say Aussie consumers
Australian consumers are becoming ever more stubborn about altering their buying habits, a new study by WPP’s research company Kantar suggests. According to the Mastering Momentum research, which...
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Media recession takes TV ad spend below $4bn for first time
The Australian TV industry has seen its revenues fall below $4bn for the first time in modern media history, new numbers from industry body Think TV have revealed. The value of the total commercial TV...
View ArticleTalk radio operator Macquarie Media sees fall in profits and ad revenue
Australia’s leading talk radio company Macquarie Media saw its profits and revenues both fall in the last financial year, the company has told the ASX. Macquarie’s radio stations include market leaders...
View ArticleNine tops Kennedy Awards winners with Hendo recognised for lifetime achievement
Nine has taken home the most trophies from Friday night’s Kennedy Awards recognising journalism in NSW. The event also saw retired Nine News presenter Brian Henderson recognised with a lifetime...
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John Stanley to host Nights across 2GB, 3AW and 4BC
Talk radio veteran John Stanley has returned to a permanent role as evening presenter across Macquarie Media’s 2GB in Sydney, 3AW in Melbourne and 4BC in Brisbane. Stanley: Late night role Stanley...
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The Block and The Ashes take Nine to tight weekly ratings win
Late night ratings boosts from the final two days of the first Ashes test have helped Nine seal another weekly network ratings win across all of the key commercial demographics. Nine enjoyed a metro...
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Government tells police to lay off journalists in investigating leaks
The government has given a new direction to the Australian Federal Police to prevent repeats of the recent raids on the media when leaks are being investigated. The number of investigations will also...
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End of the road for Shingy the digital prophet
Dr Mumbo is sad to report that everyone’s favourite ‘digital prophet’ David Shing has left the building. The Aussie who made it big in NYC has exited Verizon Media having been with the company since...
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Marmite’s new ball
Dr Mumbo hates to be cynical, but the Ashes sledging between Vegemite and Marmite is starting to look more like a brand collaboration than a beef. As readers will recall, the first advertising shot was...
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WPP profits fall again, but fall appears to be slowing
The world’s biggest communications holding company WPP has revealed that its revenues and profits have continued to fall, but the rate of decline has slowed down. The company, which has been attempting...
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Engaging Partners to deliver HubSpot services across The Tasman
Aussie agency Engaging and Kiwi agency Done By Friday have created joint venture Engaging Partners to deliver HubSpot solutions on both sides of the Tasman. The announcement: SYDNEY – TUESDAY 13...
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Mumbrella is 11: Triumph and failure
As anyone who has run a business will know, there’s no such thing as a relentless upwards trajectory. There are always ups and downs. That’s certainly been the case with Mumbrella. While the overall...
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Announcing Mumbrella’s new comment moderation policy
In the coming days, you may notice that the number of published comments on Mumbrella drops. Previously, we’ve worked on the basis that unless there’s a reason not to publish a comment, it deserves to...
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Just how much trouble is Seven in? (Answer: A lot more than you probably...
Less than four months ago, Seven’s new CEO James Warburton took to the stage at Sydney’s ICC for the most important public appearance of his career. After his failure as boss of Network Ten, career...
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Advertisers’ investigation into murky programmatic chain ready to report...
One of the most comprehensive independent studies ever undertaken into what really goes on inside the programmatic advertising supply chain is set to be unveiled next month. The exhaustive study,...
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We’re postponing everything (no surprise there)
The marketing industry’s favourite commentator Mark Ritson published an ominous threat in his column in The Australian on Monday. Writing about the impact of COVID-19 on the events industry, he told...
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